Reducing and understanding order cancellations

Summary

Reducing order cancellations through improved UX, communication, and flexibility

Results

Cancellation rate decreased by 26%, and prevented 32% of orders intended for cancellation

Role

Researcher and product designer

Team

Washmen's product and operations team

Designing an onboarding flow for first-time conversion

Summary

Promote starter kits with new homepage header to increase first orders

Results

20% increase in starter kit orders and 5% increase in first orders

Role

Product designer

Team

Washmen’s customer facing product team

Designing a football score app that focuses on my favorite team, because I need one

Summary

Live score app with team-specific data, live updates, and intuitive design

Results

Work in progress

Role

Product designer

Team

Solo

Designing a better alarm app, because I need one

Summary

Alarm app tracks sleep cycles, and combines close alarms times

Results

Work in progress

Role

Product designer

Team

Solo

Revamping an order details page for transparency and clarity

Summary

New order page for transparency and UX. Added a timeline, and clear status updates

Results

Improved user satisfaction, increased transparency, and stronger brand trust

Role

UX/UI designer

Team

Washmen's customer app product team