I’m Lalig, I create effective and delightful experiences.
Reducing and understanding order cancellations
Summary
Reducing cancellations through improved UX, and Data
Results
Decreased cancellations by 26%, and prevented 32% potential cancellations
Role
Researcher and product designer
Team
Washmen's product and operations team
Designing an elevated booking experience for luxury living
Summary
Design Seraya's high-end booking platform
Results
40% increase in time spent on listings
Role
Web designer
Team
Seraya's digital team
Designing an onboarding flow for first-time conversion
Summary
Promote starter kits to increase first orders
Results
20% increase in starter kit orders and 5% increase in first orders
Role
Product designer
Team
Washmen’s product team
Designing a football score app that focuses on my favorite team, because I need one
Summary
Live score app with team-specific data, live updates, and intuitive design
Results
Work in progress
Role
Product designer
Team
Solo
Redesigning a luxury flash-sale platform
Summary
Full redesign and design system for a luxury flash-sale ecommerce platform
Results
19% increase in conversion and 41% lower bounce rate
Role
Web designer
Team
Maison Safqa's digital lead & co-founder
Revamping an order details page for transparency and clarity
Summary
New order page for transparency and usability
Results
Improved user satisfaction, increased transparency, and stronger brand trust
Role
UX/UI designer
Team
Washmen's customer app product team